Tools for Getting Free or Low-Cost Publicity

Posted Jun 25, 09

Word of mouth is king with your potential customers - especially the words of un-bias media who choose to talk about your company or product.

Consumers are no longer reacting to traditional advertising. In fact only 21% of consumers even somewhat trust manufacturers and only 14% actually believe advertising (Yankleovich and Partners study). Instead, 67% of all consumers decisions are based on the influence of word of mouth (McKinsey).

Recently, I came across an excellent post on Entrepreneur.com that shared the below tools for achieving free or low cost publicity:

1. Help a Reporter: Free leads from reporters who are looking for story sources.

2. Contact any Celebrity:One week' s trial for $1 provides you with contact information for celebrities. If you send your product to a celebrity and he or she likes it, you can use that celebrity's comments as a testimonial on your website, in a press release, etc., to drive sales.

3. The Gift List: Free trial of a media contact database for consumer product companies; this link will also give you a 15 percent discount should you decide to get a subscription.

4. Contacts on Tap: Free 15-day trial of a media contact database.

5. Chase's Calendar: Free listing of a holiday you can create; this annual calendar is used by media everywhere.

6. PR Leads: Leads from reporters who are looking for sources for stories. $99 per month.

7. Ezinearticles.com: Free directory of articles; submit yours with a resource box at the bottom to drive traffic to your website.

8. Write a guest post, be interviewed or get mentioned by a top blogger, with a link to your website. Free.

9. Win an award. It takes time to submit an application for an award, but usually it's free.

10. Write a letter to the editor of a magazine or newspaper, including your company name and website. Free.

The full article is available at: http://tinyurl.com/mrzp46

Tags: Media , public relations

Comments

I have recently began to market my business. I appreciate the concise helpful tips on free publicity. Over the next few weeks I will read the full articles and work down the list to see if I an generate some buisness buzz.

greetingtags

Sep 6, 2009